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In this awesome (there is that word again) roundup post on ContentMarketingInstitute.Com, Robert Katai describes the 12 different types of visual content you can use in your blog posts to gain reader attention and interest.
As we all know images are a great tool to grab the reader and pull them into the article. Keeping this post by your side you will be able quickly to choose an image type and go out onto the wide web and find one or create one yourself. Before I found this article I must admit that deciding on the type of image I wanted to use could be a bit of a headache. As Katai puts it..
Visual content not only grabs your readers attention but draws them into your article and what you have to say. Click To Tweet
I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer.
Types of Visual Content
“So what are the different types then?” I hear you ask. In the full article, the following twelve are quite rigorously dissected with some great examples of each type.
- Data-driven visuals
- SlideShare presentation
- Flip books
So I highly recommend you shoot over there and check the full article out. Here are the top 5 Awesome Visual Content that we love here at Bethig Marketing.
1. Data-driven visuals
This is a great one for any industry. You will always be able to find data relevant to your audience from the industry you are in. Put it into a nice pie chart and add that to your blog post.
To be a well-known leader in your industry, start creating data-driven content. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only.
Whether the quote is from an industry influencer or one of your customers, making a nice image from the quote is a great way to add an image to your post. You could even quote part of the post and make an image from that!
Influencer marketing is a great strategy for extending your content marketing reach in a valuable way. Creating an image with the influencer and his or her quote, you create a memorable image.
Joining up with item number 1 this type of image has been proven to be engaging to any audience. Include some data from item one and you are onto a winner.
I did not know how powerful infographics were until I researched them. I read case studies about companies that used them and got great results. I started using infographics on my blog and the company blog. The infographics continue to contribute to the site’s traffic, backlinks, and social media shares.
No, I had never heard of this one, to be honest. But what a great idea! Not only are you providing useful information to your audience but you are also making it even more interesting.
Gifographics are like infographics on steroids. Think about them as animated infographics. GIF stands for Graphics Interchange Format, originally a file type for both animated and static images that work well on the web.
The good old GIF just had to make it into a list like this. Providing eye-catching and often funny additions to your blog post, GIF’s can be a great way to grab your readers’ attention. If you can get a cat in it, well then you are made!!
Some marketers are afraid of using GIFs in their blog posts. I have to admit I am not a big fan of this type of visual content. But in my research, I came across this discussion on Inbound.org about using GIFs when blogging.
The twitersphere is always spot on with using images and how to choose them. Gabriella Sannino has some great content on the subject that she has kindly shared through her twitter account.
If you want the full 12 Types then head over to contentmarketinginstitute.com for the full article where you can get the full low down, not only on the ones we covered above but the other 7 as well.
As always if you want to know more or get some help with your marketing then please feel free to reach out here.