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So with the end of 2017 fast approaching we have several things we can take from the past year. Here at Bethig we are avid readers and we love to read content marketing books but hey, what can we say? So here is a nice round up by TheContentMarketngInstitute.Com of 11 of the best content marketing books from the year.
As you may know, here at Bethig we think content is king and using it to market your business is a very profitable, long term solution that engages and activates your potential customers. If you are too short of time to read even our top 3 picks below then feel free to reach out and have a chat about how you can implement content into your marketing strategy and get the right customers into your business.Content is king and you should be using to market your business to the right customers. Click To Tweet
So as Roger Parket puts it…
No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level.
During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. This guide reveals this year’s top books for:
The complete list of the books he recommends from this year is as follows;
- The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online by Rich Brooks
- Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You by John Hall
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly, 6th Edition, by David Meerman Scott
- The Best Damn Web Marketing Checklist, Period! 2.0 by Stoney deGeyter
- The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media by Barry Feldman and Seth Price
- Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer
- Also available Known: Personal Branding Workbook.
- They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan
- Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy by Rebecca Lieb
- Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit by Joe Pulizzi and Robert Rose
- The Revenge of Analog: Real Things and Why They Matter by David Sax
Our top 3 pick of Content Marketing Books
They are all great books but sometimes the reading can get a little heavy and we can be short of time. If you only read three of the books listed then here is our pick of the bunch.
1. The Lead Machine
The Lead Machine’s strength is Rich Brooks’ empathy for the small businesses his agency, flyte new media, works with daily. He gains further real-world insights during his annual Agents of Change conference, which attracts nationwide keynote speakers like Jay Baer, Andy Crestodina, and Gini Dietrich. Rich’s book uses the language his clients use. More importantly, he respects his readers’ time. He shares “just enough” information to inspire and motivate his readers, without getting too deep in the details.
2. The Road To Recognition
The Road to Recognition is an outstanding example of positioning a new book in a crowded market. By analyzing existing books and isolating their distinguishing characters, Barry Feldman and Seth Price have created a distinctly different book that reflects the perfect fusion of design, structure, and expert advice.
3. They Ask, You Listen
They Ask, You Answer is as close as you can get to sitting next to Marcus in first class and chatting on a coast-to-coast flight. It contains 44 focused and concise chapters organized into four parts. This structure helps you quickly locate the information you need. The length of the chapters also makes it easy to finish one or two in the length of that flight and still have time left over.