Small Business Marketing Round Up- Episode #3

Small Business Marketing Round Up: Episode #3

In Small Business Marketing by Lloyd Bettell-Higgins

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So here we start a new month and finish a new week but the marketing news just keeps coming in. In this episode of our weekly roundup, we have some great tips on how to make your marketing budget go just that little bit further. A great article this week as well about how to stand out on Pinterest by a small change to your pins that nobody else is doing yet! So on to the articles for this week from SocilaMediaToday.Com, SocialMediaExaminer.Com, PegFitzpatrick.Com and Inc.Com

  1. 4 Ways to Generate Leads from Facebook (Which Most Businessess Aren’t Using)
  2. 5 Ways to Use Instagram’s New ‘Go Live with a Friend’ Feature for Your Business
  3. How to Create and Analyze Instagram Stories for Business Accounts
  4. How to Be More Focused and Wildly Productive
  5. How This Startup Is Redefining Influencer Marketing
  6. How to Use Autoplay Video in Your Pinterest Ads

1. 4 Ways to Generate Leads from Facebook (Which Most Businesses Aren’t Using)

Facebook is one of the most common ways we generate leads for our clients and this article showcases 4 different ways in which you can do this for your business. (If you want to chat with us about doing this for you then get in touch here) offers various options for generating leads – here are four such processes to consider.

Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps. Given the sheer presence and popularity of The Social Network, it’s a platform that marketers simply cannot ignore – however, research has revealed that only around 45% of marketers think that Facebook marketing is effective.

2. 5 Ways to Use Instagram’s New ‘Go Live with a Friend’ Feature for Your Business

Instagram has released this feature to great effect and it has been taken up by users of the platform. If you are looking to find a  new way to engage your customers then this article covers how you can do that using this feature in your business.

Instagram recently rolled out their live guests option to all users – here are some ideas for how brands can use it.

Last week, Instagram rolled out another great feature: Go Live With A Friend. This new option enables you to broadcast in collaboration with someone else, which opens up a whole new world for Instagram Live videos.


3. How to Create and Analyze Instagram Stories for Business Accounts

Starting the first of our ‘how-to’ and sticking with the Instagram theme this is a great article explaining how you can get some great analytics back from Instagram stories in your business account.

Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account. Why Use Instagram Stories? If you’re already publishing photos and videos on Instagram, you

4. How to Be More Focused and Wildly Productive

The next ‘how-to’ we have for you is not exactly directly related to marketing. We find ourselves needing tips every now and then on this subject so we thought we would put this one in front of you. Check it out if you would like to be more productive with your time.

Have you wanted to be more focused? Do you struggle with being productive even though your busy all day? In this article I’m going to share how to be more focused and wildly productive. In the book, What They Don’t Teach You in the Harvard Business School, Mark McCormack tells a study conducted on students… The post appeared first on Peg Fitzpatrick.

5. How This Startup Is Redefining Influencer Marketing

Not exactly a ‘how-to’ but definitely sticking with the theme of how. Here we have some insightful content on how influencer marketing has been redefined and how you might be able to use it in your business. media marketing is not the same as it was. It’s time to find more authentic ways to market your brand.

Increased consumer skepticism and an ever-increasing connection to digital content and user generated content has shifted the power from producer to consumer. The modern consumer not only expects but demands honesty. And while the wanna-be Don Draper’s of this world would shudder at the thought of using transparency and truth to sell products, it’s the reality of 21st century marketing.

6. How to Use Autoplay Video in Your Pinterest Ads

I love this one and it is worth getting into now before it becomes more commonplace. Having your videos star automatically and catching the eye of the audience has some amazing effect on grabbing their attention. Especially when not many other people are utilising this at the moment. you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay on Pinterest.

So that is the end of the episode for this week and I hope that you have found some great information that you can use to get you business out into the view of your prospective customers. As always if you would like to chat about anything we have shown here or just to chat generally about marketing (really we love it and don’t charge to chew the fat!) then get in touch with us here.