Small Business Marketing Round Up- Episode #2

Small Business Marketing Round Up: Episode #2

In Small Business Marketing by Lloyd Bettell-Higgins

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So another week has gone by and there is some quite critical news that has been released by Facebook this week. If you are not aware of this then you are going to be missing out on a whole heap of traffic and customers to your business. Also, so great articles published this week by SmallBizTrends.Com, GeekWire.com, NewsWeek.com, SocialMediaToday.com and SocialMediaExaminer.com.

  1. 10 Social Media and Other Tips Aimed at Growing Your Small Business
  2. 5 Simple Tips for Your Small Business Facebook Page
  3. Amazon launches Business Prime Shipping with plans for small businesses and big enterprises
  4. 5 Predictions for Social Media Marketing on Facebook in 2018
  5. 3 Ways to Promote a Local Business on Facebook
  6. Facebook’s Testing a New Option Which Would Remove Page Posts from the Main News Feed

1. 10 Social Media and Other Tips Aimed at Growing Your Small Business

In our first pick from this week, SmallBizTrends.Com covers a number of ways that you can use social media in your business to create more traffic and customers. There are some great tips in there and if you just pick 3 of them and start using them, you should start to see some real pick up in your business.

https://smallbiztrends.com/2017/10/10-ways-change-social-media-strategy-grow-business.htmlSocial media has undoubtedly changed the way a lot of small businesses communicate with customers. And those social media channels are constantly changing with new features. So if you’re looking for new ways to utilize social media and other business …

2. 5 Simple Tips for Your Small Business Facebook Page

During the week Facebook cropped up a number of times but in this article, also from SmallBizTrends.Com,  they show a number of ways you can use Facebook. Specifically to improve your business page (you do have one right?)

https://smallbiztrends.com/2017/10/tips-for-your-small-business-facebook-page.htmlFollow these tips for your small business Facebook page when you’re about to promote your products or services on the social network.

Facebook gives businesses a platform to showcase new products and services, promote specials and provide customer service. But with these benefits comes the potential for mistakes that can damage your brand.

3.Amazon launches Business Prime Shipping with plans for small businesses and big enterprises

Taking a break from Facebook we have an interesting article from GeekWire.Com who explains how Amazon is launching Business Prime Shipping. Maybe your business can benefit from having this as a procurement option?

https://www.geekwire.com/2017/amazon-introduces-business-prime-shipping-extending-fast-shipping-program-organizations-sizes/Amazon Business provides free multi-user accounts for organizations. The program includes special items for businesses with exclusive pricing, purchasing analytics and the ability to leverage Amazon’s massive logistics operation.

“Business Prime Shipping enables businesses with multiple users to further simplify their procurement procedures and increasingly rely on Amazon Business to deliver,” said Prentis Wilson, vice president of Amazon Business. “Customers can now get unlimited fast delivery across their organization on a vast selection of products while maintaining increased visibility on their business purchases.”

4. 5 Predictions for Social Media Marketing on Facebook in 2018

We love predictions here at Bethig and 2018 is just around the corner. Here we have SocialMediaToday.Com making five predictions for next year about Facebook. This is a great article that can get you thinking about how your marketing solution can be reviewed and improved in preparation for the coming year.

http://www.socialmediatoday.com/news/5-predictions-for-social-media-marketing-on-facebook-in-2018/507941/ Here are five predictions for what you can expect to see from Facebook in 2018.

Over the next few months, you’re going to get a raft of experts and commentators offering their thoughts on the key trends and shifts that will dominate 2018. Some of them will be helpful as barometers of what to expect, while others maybe not so much (e.g. the person who calls him/herself and ‘influencer marketing expert’ will predict that influencer marketing will be the key trend to watch).

5. 3 Ways to Promote a Local Business on Facebook

Now I realise that we are a little Facebook heavy this week but it is for good reason. We feel that the platform has the ability to provide some great access to your prospective clients. Here SocialeMediaExaminer.Com described 3 simple ways that you can promote your business on Facebook and we recommend that you give it a quick view. You might not be doing all of these yet.

https://www.socialmediaexaminer.com/promote-local-business-on-facebook/ Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook. #1: Boost a Post to Promote an Offer or Event Let’s start with the simplest way to get your name in front of your audience.

6.Facebook’s Testing a New Option Which Would Remove Page Posts from the Main News Feed

Now to potentially the biggest change Facebook is making which will affect small businesses relying on the reach of their business pages. Here we have SocialMediaToday.Com’s take on the change that Facebook is making and how it may affect your business.

http://www.socialmediatoday.com/news/facebooks-testing-a-new-option-which-would-remove-page-posts-from-the-main/507920/

Facebook’s testing out a new option which could see direct Page posts removed from the main News Feed.

Here’s one that’s sure to raise the blood pressure of social media managers everywhere – Facebook is experimenting with a new, alternate News Feed set up which would remove all direct Page posts from the main News Feed and shift them across to the newly expanded ‘Explore Feed’, which would likely make it harder than ever for Pages to generate reach.

It is important to note though that Facebook has commented on this and have said they are just testing the feature at the moment. Having said that is always better to be prepared in case they do decide to roll it out everywhere.

If you are not sure how this change is going to affect your business or how you are going to cope with it if they do roll it out, then please feel free to get in touch with us. We are always happy to talk marketing in all shapes and forms and will never charge for a chat.