Small Business Marketing Round Up- Episode 4

Small Business Marketing Round Up: Episode #4

In Small Business Marketing by Lloyd Bettell-Higgins

Share this Post

After another interesting week in the world of marketing especially for the smaller business as well as brick and mortar ones. In this weekly round-up we have tips on how to warm your audience up, how to get the whole years content together in one go and yet another great infographic. Read on for the articles this week from SocialMediaExaminer.Com, ContentMarketingInstitute.Com, Entrepreneur.Com, MarketingLand.Com, SearchEngineJournal.Com and SocialMediaToday.Com

  1. How to Develop a Warm Audience With Live Video and Facebook Ads
  2. 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs
  3. 3 Ways to Ensure Early Content Marketing Efforts Pay Off
  4. How to get your content marketing team out of its echo chamber
  5. How to Generate a Year’s Worth of Blog Post Ideas by @marktraphagen
  6. 7 Things You Should Check on Your Website Every Month [Infographic]

1. How to Develop a Warm Audience With Live Video and Facebook Ads

Keeping costs down is always something we strive for and here we have a great way to lower your Facebook ad costs and convert those customers.

https://www.socialmediaexaminer.com/develop-warm-audience-live-video-facebook-ads/

Want to reduce your Facebook ad costs? Wondering how to move an audience closer to conversion? In this article, you’ll learn how to grow and convert warm leads with Facebook ads and live video. #1: Start With at Least Four Facebook Live Videos These Facebook Live videos need to provide valuable content that helps your

2. 5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Now while we concentrate more on direct customer acquisition it is always prudent to keep your SEO options in your mind as well. Here we have a list of 5 different types of content that attract clicks naturally.

http://contentmarketinginstitute.com/2017/11/types-content-links/

Want to earn more backlinks with your content? And subsequently look better in the eyes of Google? Learn the five most effective types of content used by 628 SEO experts to secure links for their brand and its content.

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals.

3. 3 Ways to Ensure Early Content Marketing Efforts Pay Off

Getting your content marketing strategy together at an early stage is the only way you can make sure that you are not wasting your efforts and money. Here we have 3 ways that you can do that and save yourself a headache later on.

https://www.entrepreneur.com/article/304011

As a strategy, content marketing is anything but quick — but that doesn’t mean you can’t see small ROI improvements early on.

From pop-ups and banner ads to high-budget prime-time television commercials, traditional advertising methods are struggling to be effective. Audiences are tuned out, and with so much data available for marketers to segment, consumers demand that their attention is earned. But there’s hope. Content marketing is one method that has seen enormous growth in the past few years.

4. How to get your content marketing team out of its echo chamber

Getting so stuck into what you are doing can be very easy to do but can also mean that you can no longer see the wood for the trees. Here we have a great example of how to take that step back and make sure you stay on top of your marketing strategy.

https://marketingland.com/get-content-marketing-team-echo-chamber-227296

In news media jargon, an “echo chamber” is a situation where information, beliefs or ideas are reinforced or amplified through communication and repetition inside a defined system. When you’re in an echo chamber, whether you’re aware of it or not, you don’t question your sources, and perspectives that deviate from the status quo don’t have any way to get in.

Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data. Which posts on your blog drew the most social shares, brought in the longest reading sessions and captured the most leads for your business? What topics are driving the most engagement on others’ blogs and social presences?

5. How to Generate a Year’s Worth of Blog Post Ideas by @marktraphagen

All that content in one go, my you are going to be ready when 2018 rolls around. As anybody who has ever done it knows, coming up with content can be time consuming and at times a real struggle. Following along with this article should allow you to have the whole new year sorted in terms of your content.

https://www.searchenginejournal.com/generate-years-worth-blog-post-ideas/221511/

Using these techniques will help you create an ever-flowing pipeline of new – and excellent – blog post ideas.The post How to Generate a Year’s Worth of Blog Post Ideas by @marktraphagen appeared first on Search Engine Journal.

Content marketing is hard work. Anyone who thinks it isn’t, probably hasn’t done it.

But what’s hard about it varies with your particular responsibility or emphasis. If you’re in placements and outreach, then making your case to the right publishers is a hard job. If you’re in strategy, then determining the right type and mix of content is a hard job.

6. 7 Things You Should Check on Your Website Every Month [Infographic]

As you may know by now, we love infographics here at Bethig Marketing and here we have a great one. One thing you should always be doing is making sure your website is up to scratch. now that doesn’t mean you have to redesign it every [insert favourite time scale here]. Just follow this checklist and you will be golden.

https://www.socialmediatoday.com/news/7-things-you-should-check-on-your-website-every-month-infographic/509950/

Are you keeping an eye on these key website health aspects?

So, you’ve got your new business website live – you’ve spent ages crafting your design and creating page content, now you can just forget about it and let it do its job, right?

Wrong.

We share 7 things you should check on your website each month in this infographic.

So there we have this week rounded up. Some of the best advice on the internet to help you move your business marketing forwards and getting more results. If you would like to discuss anything raised in this issue or would just like a chat about marketing in general then be sure to get in touch with us here.