Small Business Marketing Round Up: Episode #1

Small Business Marketing Round Up: Episode #1

In Small Business Marketing by Lloyd Bettell-Higgins

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In this, the first of the weekly roundup from the marketing arena we bring you some great articles from Mashable.com, SocialMediaToday.com, SocialMediaExaminer.com, TechCrunch.com and Entrepreneur.com.

  1. Sorry, but you just can’t erase yourself from the internet
  2. Facebook’s Adding New Custom Audience Options to Improve Ad Targeting
  3. 8 Apps to Enhance Your Instagram Stories
  4. Bringing influencer marketing to small businesses, Unity Influence raises $1 million
  5. What You Need to Know About Facebook’s New ‘Dynamic Creative’ Ads Tool
  6. 7 Digital Marketing Strategies for Franchises (Infographic)

In our first pick from this week, Mashable.com delves into how much data is actually being collected on the internet about us. This video is a real eye-opener and is definitely worth a watch.

1. Sorry, but you just can’t erase yourself from the internet

http://mashable.com/2017/10/12/how-easy-is-it-to-go-off-the-grid/Our data is being collected constantly, and unfortunately, many people don’t know exactly what is being tracked our how its being used. Cybersecurity expert Ondrej Krehel explains how escaping the grasps of giant tech companies is a little more complicated that simply deleting your social media accounts.

Next, we have SocialMediaToday.com explaining how Facebook has upgraded their targeting options. There are already some great options inside Facebook making it an amazing platform to market on but in this article we see the latest additions, what they can do and how best to use them.

2. Facebook’s Adding New Custom Audience Options to Improve Ad Targeting

http://www.socialmediatoday.com/news/facebooks-adding-new-custom-audience-options-to-improve-ad-targeting/507393/Facebook’s adding some new Custom Audience ad targeting options to help better focus your outreach efforts.

First spotted by The Next Web’s Matt Navarra, the new options provide more ways to hone in your Facebook ads on likely more responsive groups.

In our next weekly pick, we find some great apps picked by SocialMediaExaminer.com that can help you with your Instagram marketing and in particular when using the relatively new stories. Our favourite is number 2 where you can convert your landscape videos into vertical aspect that plays nicely with Instagram

3. 8 Apps to Enhance Your Instagram Stories

https://www.socialmediaexaminer.com/8-apps-instagram-stories/Want to improve your Instagram stories and Stories ads? Looking for easy ways to create or transform your videos on Instagram? In this article, you’ll discover eight apps that’ll help you create better Instagram stories. #1: Animate Text Overlay in Photos and Videos If you want to add more creative text overlays to your Instagram …

And talking of Instagram, well sort of, Influencer marketing. In this article TechCrunch.com covers a new tech startup company that might be able to help you with your influencer marketing. Influencer marketing used to be the province of big brands but this new company is looking to disrupt that paradigm and make it accessible to smaller businesses.

4. Bringing influencer marketing to small businesses, Unity Influence raises $1 million

https://techcrunch.com/2017/10/13/bringing-influencer-marketing-to-small-businesses-unity-influence-raises-1-million/Influencer marketing is the “in” thing right now that all the hip brands are using to stay relevant with their even hipper young audiences.

While it used to be the province of big brands cutting big deals with big influencers, there’s a second or third tier to the influencer market — one that’s more targeted to specific niches — and one that’s been hard for small and medium-sized businesses to crack.

The last article is another one about Facebook marketing. We love it here at Bethig Marketing  and SocialMediaToday.com explains how the new Dynamic Creative tool works to help you find that killer ad. Gone are the days of having to create multiple split test ads and the hours of setting them up!

5. What You Need to Know About Facebook’s New ‘Dynamic Creative’ Ads Tool

http://www.socialmediatoday.com/news/what-you-need-to-know-about-facebooks-new-dynamic-creative-ads-tool/507198/This week, Facebook announced the release of the new dynamic creative tool. Here’s what you need to know.

Facebook advertisers (the good ones) are constantly testing different aspects of an ad’s creative to determine which combination optimizes their campaign’s performance. While this testing process is crucial and offers valuable insights, it’s rather tedious and time-consuming for advertisers to manually create so many ad combinations, monitor their performance and adjust accordingly.

What better way to round the week off than with an Infographic? Here we have Entrepreneur.com showing us some great strategies for marketing a business. Now they have targeted this specifically at US franchises but there is some great information in there that is relevant to any business.

6. 7 Digital Marketing Strategies for Franchises (Infographic)

Here’s how to use the power of search, social media, email and more to increase your visibility.