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With Pinterest quickly becoming a powerhouse in retail, marketing, and search, more and more people are beginning to focus on this social media platform turned social search engine.
If you’re a business, Pinterest can certainly help you, but if you’re a soloprenuer or individual promoting your own personal brand, Pinterest can help also. Authors, bloggers, business people, and celebrities have joined the Pinterest ranks and are doing quite well (anyone following Michelle Obama or businessman Gary Vaynerchuk on Pinterest?).
So as you can see, there are many people and business types already using Pinterest to their own advantage. It is no longer just a place to put pictures of recipes or whatever misconception people tend to have about it.
The article covers the following steps to quickly get you up to speed and making the most of another feather in your marketing bow.
Use Pinterest for Personal Branding
Step 1: Switch to a Pinterest Business Account
Step 2: Confirm Your Website
Step 3: Fill Out Your profile
Step 4: Clean Out Your Pinterest Boards and Create New Ones
Pin Like Crazy
Now when I first started using this social media platform I was a little dubious about setting it up for a business. I didn’t want to get my business brand being cluttered up with my personal interests. I quickly found out you can now have business accounts which allow you to keep everything streamlined.
While you don’t have to have a business account to use Pinterest for personal branding, you do need it to track your analytics.
If you’re choosing to create an entirely new account for your brand that’s separate from your personal one, you may want to use your business or blog name. That way, you can use your personal name for your personal account.
To round of our visit to this underutilised platform, I highly recommend you check out the original article as there is some great information which will get you up and be running very quickly.
As always if you have any questions regarding this article, using Pinterest to brand your company or marketing in general, we are always happy to chat. Just get in contact here and we can help you out.