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Once a social network’s number of users climbs past a billion (yes, that’s billion with a “b”), it becomes impossible to ignore—especially for marketers.
Facebook is well past that figure, with a whopping 2 billion users as of June 2017, including about 183 million daily active users in the United States and Canada (compare that, for instance, to the 172 million viewers who watched the most recent Super Bowl). Those are some pretty big numbers, but don’t let them overwhelm you: your Facebook marketing campaign can incorporate the network’s free tools, as well as super-focused paid campaigns.
As I am sure you know, Facebook can be a very successful way of marketing your business. Here is just one story of a great success using Facebook Marketing.
One of the great reasons we love about using this platform to advertise on is that fact that you can get some great data back for very little money. Spending as little as £5 (or $5) a day can get your business advert out in front of your prospective clients. Run that for a few days and you will immediately see how effective your campaign is.
Fortunately for small businesses, you don’t need a budget of Super Bowl proportions to get into the Facebook marketing game. Providing consistent, reliable, and valuable content that connects with fans and potential customers is your most important play. This Facebook marketing guide shares everything you need to know to develop and implement a winning Facebook marketing strategy for your brand.
Now your business may have different goals regarding your KPI’s and business objectives but you can manage almost any type of success goal you may need.
The goals will differ for every business, but they should all be based on actions that have a real impact on your bottom line—like generating leads, increasing conversions on your website, or improving your customer service response. But those are just broad categories of goals. You’ll want to make your goals much more specific and measurable, based on S.M.A.R.T goal-setting principles.
Here is how the HootSuite article breaks their definitive guide for using Facebook in business.
Step 1. Develop your Facebook strategy
Step 2. Create a Facebook Business Page
Step 3: Start posting
Step 4: Ramp up your Facebook Likes and followers
Step 5. Consider creating a Facebook Group
Step 6. Incorporate Facebook ads
Step 7. Track, measure and refine
A great place to start your whole Facebook journey is with your business page. They are free and easy to set and if you know what you are doing you can optimise them for your local business. If you are not sure how to do this, why don’t you get in touch and we can either walk you through or do it for you?
First, make it easy for people you already interact with through other channels to find your Facebook Page. Link to your Facebook Page in your email signature and your branded communications (like your email newsletter). And incorporate Facebook Like and Share buttons on your website and blog to make it easy for people to find, follow, and share your Page with just one click.
In fact here is a quick video to get you started.
No matter where you are on your digital marketing journey, this ‘Facebook Marketing: A Definitive Guide for Business’ article is a must-read for any business. Make sure you check it out and let us know if you need any help.